by Tina Gasperson

SEO stands for Search Engine Optimization, and it is a method of keyword placement and Web site coding structure that is designed to make a site appear higher in search engine results. For example, if I have a site about German Short-Haired Pointers and I apply SEO tactics correctly, when someone searches for German Short-Haired Pointers on Google my site should come up on the first page, and ideally at the very top of the results. Sites that are at the top of search results get more visits, and in the world of Internet commerce, Web sites that get more visits make more money.
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